Design Philosophy
THOUGHTFUL DESIGNS
Discovering New Experiences and Lifestyles of Tomorrow
Forward thinking is what drives us. We like to simplify complicated problems. We like to give clear solutions to hazy experiences. This is what sets us apart from our competition as our iconic designs always complement our high-tech products.
DESIGN PRINCIPLES
DESIGN PRINCIPLES
Design Principles -> Design Philosophy -> 3C
Coway uses “design” as a tool to provide the best products and services, so that customers can create a new culture that reflects upon the environment, human and future.
COWAY DESIGN INNOVATION CENTER
This is our in-house creative department based in Seoul, Korea, where all Coway products are designed. With our diverse experience, the team often starts with the consumer insights before moving on to creative solutions. Through this creative process, the team bridges consumer needs & wants with the high-tech products, making the invention higher in demand.
DE+NOVATION
“De+Novation” (Design+Innovation) is an annual event that showcases futuristic and conceptual design of our products. This event allows our designers to study and learn new trends and styles that may benefit our consumers’ experience.
